How Music Fuels My Creative Workflow

Music has long played a central role in my life, not just as entertainment, but as a source of focus, inspiration, and creative energy. I’ve been lucky enough to perform at some of the biggest venues our country has to offer. It’s always been more than a passion — it’s a part of who I am.
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The other day, I sat down with a mountain of work in front of me — deep design tasks, client brand strategy sessions, and content creation for multiple campaigns. My brain felt scattered. Focus was elusive. So, I did what I always do. I put on some music. Within minutes, everything shifted. Distractions faded. Ideas flowed. Work felt… effortless.
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Music isn’t just background noise — it’s a tool for focus.
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The right soundscape can sharpen your thinking, enhance creativity, and boost productivity. For deep creative work like website design or refining brand identity visuals, I lean into deep house or drum & bass. When I’m crafting brand strategy or positioning work, I reach for something more layered, Gospel or Radiohead.
It’s all about tuning into the mindset you want to be in.
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Great design, like great music, has rhythm.
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A great website, like a well-produced record, flows. It guides you. It moves you.
When I design logos or build out brand identities, I’m not just placing shapes or choosing typefaces. I’m building a feeling. A mood. A story. That’s what branding is really about. It’s emotional. It’s human. It should sound and feel like the brand it represents, even when there’s no sound at all.
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Logo design is more than a symbol — it’s a signature with soul.

Much like a song, a logo should be memorable, intentional, and carry emotional weight. The best logo designs aren’t overcomplicated; they’re layered in meaning. Just like a track that makes you stop and listen, the right branding stops people scrolling. It invites connection.
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So when I sit down to design, whether it’s a brand refresh, a visual identity system, or a custom logo suite, I ask myself: “What should this feel like?”
Music helps me find that answer. Every single time.
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Feel stuck? Try this:

If you’re facing a creative block, whether you’re designing a brand, building a logo, writing content, or mapping out a strategy, put on music. Not just anything. Choose something that matches the energy you’re trying to tap into. You might be surprised at how quickly your brain gets into flow.
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Whether you’re in branding, design, or any creative space, rhythm and emotion matter more than we often realise.

What music fuels your best work?