Design Brief

Why are briefs important?

A brief helps to create a reference point for designer and client. It enables focus and better understanding of the clients goal, which in turn shortens the turn around time and saves you money.
Name
Email
company
is the design digital or print?
WHAT IS THE PURPOSE OF THE PROJECT?
PROJECT OVERVIEW
What specific deliverables do you need?
What are the key objectives you want to achieve
DESIGN PREFRENCES
What tone or feeling should the design convey?
do you have specific colours you want to use?
are there any specific inspirations or themes for this project?
what text would you like on the design
TARGET AUDIENCE
WHO IS YOUR PRIMARY AUDIENCE FOR THIS DESIGN?
WHAT KEY MESSAGE SHOULD THE DESIGN COMMUNICATE TO THEM?
Message

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