Brand Identity Brief

Why are briefs important?

A brief helps to create a reference point for designer and client. It enables focus and better understanding of the clients goal, which in turn shortens the turn around time and saves you money.
What does your business do?
How long have you been operating?
Where do you operate?
Who are your main competitors?
What sets you apart from them?
Why are you investing in branding right now?
Do you have an existing logo or brand?
What isn't working about your current identity?
Who is your primary customer or client?
How do you want them to feel when they encounter your brand?
Describe your brand in 3–5 words
Share  you admire visually and what you like about each (any industry)
What do you need from this project?
When do you need this completed?
Is there anything else you want us to know before we put together a proposal?
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